Viajando Juntas picks Oaxaca for first women’s group trip in January 2027

Viajando Juntas, a new women-focused travel concept from Bamba Experience Group, will launch its first official journey in Oaxaca in January 2027. The trip is meant to test a small-group model built around curated itineraries, emotional connection and specially trained Experience Leaders before the brand expands beyond Mexico.

Why it matters: - Viajando Juntas is trying to redefine group travel for women who want to explore without waiting for friends, matching budgets or schedules. - The brand is designed to make solo travelers feel comfortable joining a group and to turn the trip into a social experience, not just a logistics exercise. - The first departure in Oaxaca will help establish a travel model that could later expand into other domestic and international destinations.

What happened: - Viajando Juntas, the newest travel concept from Bamba Experience Group, will launch its first official journey in Oaxaca in January 2027. - The first trip will initially invite Mexican women to test and help shape the concept before broader expansion. - The trip is intended to feel different from a conventional escorted tour.

The details: - The concept combines carefully designed itineraries, smaller groups and local experiences. - Viajando Juntas places unusual emphasis on the emotional experience of the group. - Experience Leaders are trained to notice energy, fatigue, discomfort, connection and opportunities to bring travelers together. - Experience Leaders create daily openings and closings, moments of connection, thoughtful surprises and a setting where someone arriving alone can feel included quickly. - Paul Sarfati, founder of Bamba Experience Group, said great trips are remembered for how travelers felt, not just where they went. - Sarfati also said the company wants leaders who understand the people traveling with them, not only the itinerary. - The methodology is being developed across Be DMC and Viajando Juntas. - Training includes human leadership, group dynamics, anticipation and experience design. - Oaxaca was chosen as the first official departure because of its gastronomy, artisans, traditions, communities, markets, landscapes and cultural identity. - The January journey will be the brand’s first chapter in Mexico before it expands its portfolio. - The company says the trip is meant to rethink the experience around the people traveling, including time between activities, around the dinner table and in other small itinerary gaps. - Viajando Juntas describes itself as a small-group travel concept for women who want to keep exploring the world with like-minded travelers.

Between the lines: - The launch reflects a broader travel trend: many women want to travel, but their friends or family may not share the same time, budget or interest. - Traditional options have often been limited to traveling alone, persuading someone to join or signing up for a standard tour group. - Viajando Juntas is positioning itself as a middle ground that combines independence with built-in community. - The emphasis on Experience Leaders suggests the company sees emotional design as a competitive advantage, not an add-on. - Sarfati framed the concept as a response to the gap between operational competence and personal connection in group travel.

What's next: - Viajando Juntas will use the Oaxaca departure to refine its format and leadership model. - The brand plans to expand into additional domestic and international experiences after the Mexico launch. - The company will continue developing its Experience Leader training across Be DMC and Viajando Juntas.

The bottom line: - Viajando Juntas is betting that women’s group travel can be built around connection as much as destination, with Oaxaca serving as the first proof point.